HOUSTON, Texas – B-K Motorsports and Mazda North American Operations today announced they will jointly carry the Road & Track Magazine logo into American Le Mans Series (ALMS) competition. Headlining the partnership, Road & Track’s famed logo will become an associate sponsor on B-K Motorsports’ Mazda rotary-engined ALMS P2-class Mazda-Courage entry.

Additionally, the logo will appear on the Mazda RX-8s entered by SpeedSource Race Engineering in the Grand American Road Racing Association’s (Grand Am) ST and GT classes as well as MAZDA6 sedans campaigned by Tri-Point Motorsports, Protomotive and Tindol Motorsports in the Sports Car Club of America’s (SCCA) SPEED World Challenge Touring Car class.

The relationship represents a multi-year partnership between Mazda, Hachette Filipacchi Media, US, and the individual teams, and will increase exposure for all parties.

“Like many of the fans that attend the ALMS, Grand Am and SCCA Speed World Challenge race weekends in which Mazda participates, I grew up reading Road & Track,” said Robert Davis, Mazda’s Senior Vice President in charge of Research, Development and Quality, and the man responsible for Mazda’s North American motorsports programs. “And with Road & Track’s enthusiasm for sports cars and racing – and Mazda’s strong leadership role in open- and closed-wheel racing – this was a natural association just waiting to happen.”

“When presented with the opportunity to associate the Road & Track title with a company like Mazda, we jumped at the opportunity,” added John Driscoll, Vice President and Publisher of Road & Track. “The demographics and philosophies of our two organizations are so similar: Road & Track and Mazda both attract an enthusiast who could read or drive something else, but chooses originality and appeal to mass-production and ‘sameness’.”

On any given weekend, there are more Mazdas on the road-race tracks of America than any other brand of vehicle. Mazda’s motorsport involvement even extends to the nation’s premier road-racing circuit, Mazda Raceway Laguna Seca.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.